Future, App
Designing a personal finance super app
PRODUCT DESIGN
MOBILE DESIGN
Overview
As Lead Product Designer at a venture-backed startup, I developed a 0-to-1 iOS app, an all-in-one personal finance solution. It combines cash management, credit tracking, investments, insights, and rewards, enabling users to manage finances through a sleek interface.
Accomplishments
As Lead Product Designer, I led the full design process for this app, from concept to launch. I defined the branding, created a unified design system, mapped user flows, conducted user research, and designed an intuitive interface. By simplifying complex financial tools, I built a product that streamlined user experience and supported the startup’s mission to democratize access, driving early adoption and growth.
